Online Automotive Business Management Training

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Here's what we've published so far.

All Courses, Marketing, Getting Started for Free

Responding to Reviews

Customer reviews are one of the first things prospective customers look at before they choose to give you their business. We'll show you the best ways to respond, give you a checklist to follow, and get you responding like a pro!

Free
All Courses, Marketing, Getting Started for Free

Getting Better Reviews

Reviews can be frustrating. We'll show you the most important metrics to watch, what they mean to you, and how to use that information to drive and convert more customers to your business. Strong customer relationships are just one free course away!

Free
All Courses, Marketing, Getting Started for Free

8 Things to Succeed in Online Marketing

5.0 average rating (3 reviews)

Feel like marketing your automotive shop online is an uphill battle? Check out Dan Vance’s free course to get your marketing game on point! With a checklist of the 8 things to succeed in online marketing, your repair shop will be marketing like profe

Free
All Courses

Setting Effective Labor Rates

Setting your labor rate can determine the success of your business. Too low and you can't make what you need, too high and you may send clients running. In this guide we'll cover everything you need to know to set the right rates for your shop!

$19.99
All Courses, Sales

Personalities, Body Language and Sales

Led by Cecil Bullard, this online course equips auto service advisors with insights into human behavior. Delve deep into understanding personality types, decoding body language, and tailoring interactions to boost sales and customer rapport.

$39
All Courses, Management

Tech Time Management

5.0 average rating (1 review)

Managing your technicians' time is probably the most important thing you can do for your automotive business. It's crucial to take care of your customers and funnel profitable work through your shop. Learn how to manage technician time like a pro.

$149
All Courses, Financial

Understand Your Auto Shop's Finances

4.8 average rating (4 reviews)

Join accountant & finance professional Hunt Demarest in understanding your automotive business's financial model. He’ll walk you through it all, so that you’ll leave his course confident in your numbers, and your path toward success.

$99
All Courses, Financial, Leadership, Getting Started for Free

5 Steps to Improve Your Profit

Improving the bottom line of your auto shop doesn’t have to be hard. This course features a step-by-step guide on the 5 things you can do right now to start improving your shop’s profits. This training is essential for any automotive business owner l

Free
All Courses, Sales

Be Great On the Phone

5.0 average rating (2 reviews)

Customers decide whether or not they will do business with you in as little as 4.5 seconds. This 2-hour course focuses on how to answer the phone, how to engage the customer during the call, and how to increase your call to appointment rate.

$99
All Courses, Financial

Art of Profitability for Automotive Businesses

5.0 average rating (1 review)

There’s an art to profitability. This course teaches the foundation of a profitable business and how to expand on that with processes and models that will continue bringing in the profits you need to live the life you want as a successful owner.

$99
All Courses, Leadership

Business Planning and Goal Setting

5.0 average rating (3 reviews)

A key indicator to success in an automotive business is preparation. Do you have your plan set for next year with goals clearly outlined? This online course focuses on creating a yearly business plan with goals that are realistic, but still push your

$99
All Courses, Management

Improving Tech/SA Communication

5.0 average rating (2 reviews)

Communication can be a problem for any business. This online course teaches effective communication skills that can be implemented with technicians, service advisors, and every other position. When your team communicates better, they work better!

$99
All Courses, Systems & Processes

Processes for Better Performance

5.0 average rating (4 reviews)

Our Processes for Better Performance course teaches shop owners how to create processes that motivate their employees to be productive – something that makes your shop more money and creates a thriving culture. Register now!

$99
All Courses, Leadership

Accountable, First Steps

5.0 average rating (2 reviews)

Accountability is important for both employees and managers to understand when running a successful auto shop. Our accountability course teaches key concepts like the strategic planning, building consistency, and how to form the right habits.

$99
All Courses, Marketing

Facebook 101

5.0 average rating (1 review)

Facebook is a mystery to many shop owners, but it doesn’t have to be. Facebook 101 will teach shop owners and managers how to navigate the social media giant – both for paid and free advertising. Register to improve your shop’s Facebook marketing!

$99
All Courses, Marketing

Basics of Google My Business Knowledge Panel

4.8 average rating (5 reviews)

This class is going to show you how to setup the most important elements of listing business categories, Important Do’s-and-Dont’s, a review of the reporting system "insights", and how these things help you win in the local search game.

$99
All Courses, Financial, Getting Started for Free

6 Keys to Earning 20% Net

4.9 average rating (7 reviews)

This introductory course will get you 6 seriously powerful tools to build a business that nets 20% out of it's bottom line.

Free
All Courses, Management

Building Successful Pay Plans

5.0 average rating (4 reviews)

How much should you be paying your technicians and service advisors? In our Building Successful Pay Plans course, you’ll learn how to build technician and service advisor pay plans that fairly compensate and motivate your employees to be their best.

$99
All Courses, Management

Finding, Hiring, and Training

5.0 average rating (3 reviews)

Finding, Hiring, & Training is an online class focused on employee management for auto shop owners and managers. You’ll learn how to find qualified technicians, what to include in the hiring process, and how to include training to retain employees.

$99
All Courses, Leadership

Keys to Automotive Business Success

5.0 average rating (5 reviews)

What are the keys to automotive business success? In our 2-day online class, learn what makes an auto shop successful, including goal setting, understanding the financial numbers, selling your value, communicating with your team, and more.

$49
All Courses, Financial

Everything You Need to Know About Numbers and Profit Online Training

5.0 average rating (5 reviews)

Knowing the numbers that make you profitable is the most vital information for any owner. This 2 hour class covers the financial formulas to measure and evaluate your business; to watch it thrive, perform, and grow.

$99
All Courses, Marketing, Getting Started for Free

Preparing for After, Marketing Strategies

5.0 average rating (2 reviews)

Is your marketing prepared for the crisis to end? Join Cecil Bullard - CEO of the Institute, Steve Reich from R Marketing Dept, and Dan Vance from Advanced Local to discuss how your shop can capture market share after the crisis.

Free
All Courses, Sales

Advanced Selling Online Training

5.0 average rating (3 reviews)

Selling your value and yourself can prove difficult. After you've mastered the basics of sales. Join us to get into the advanced techniques used to close that final gap, techniques pulled right from our mastery program!

$99
All Courses, Leadership

Company Culture Online Training

5.0 average rating (3 reviews)

Everyone wants a place they enjoy working. A big part of that is the people there and the culture you’ve created (or haven’t). Culture will happen regardless of your involvement. Be on the front lines of creating the environment you want to be in.

$99
All Courses, Marketing

What's Your Message Online Training

5.0 average rating (2 reviews)

You can have the best service, most talented technicians, and service advisors who care to a fault, but if potential customers don’t know about it, it doesn’t exist. Having a consistent and focused marketing message and campaign is essential to grow.

$99
All Courses, Getting Started for Free

The Business Tips Archive

5.0 average rating (6 reviews)

This Archive includes a year's worth of work, putting decades of experience into your hands. You'll get 5 new tips every week, watch as new tips roll in! You can also return to the tips you've unlocked and review them at any time.

Free

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