When I entered into the shop owners position 24 years ago, there was not much to marketing once you got the basics down. Today it is a whole new ball game an...
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When I entered into the shop owners position 24 years ago, there was not much to marketing once you got the basics down. Today it is a whole new ball game and the SEO gods keep changing the rules, so once you feel you have a good handle on things they (SEO GODS) change the way the game is played. It is also hard to hire an outside company to do all of your marketing if you want that unique real feel for people looking for you. This lesson taught me that we need to start looking hard at hiring a full time in house person to do our Social Media part.
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